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Schema markup that makes search engines understand you

I audit, implement and monitor your structured data in JSON-LD — for rich results in Google and clear signals for AI search.

JSON-LD
Google's preferred format
AI search
Entities LLMs can read
From markup to rich result
<script type="application/ld+json">
✓"@type": "Organization""name", "logo", "url"
✓"@type": "BreadcrumbList""itemListElement": [ … ]
✓"@type": "AggregateRating""ratingValue": 4.8, "reviewCount": 126reviewCount missing
✓"@type": "Offer""price": 89, "availability": "InStock"
4
Schema types
0
Errors
4
SERP features
Audit, implementation & monitoring

What structured data services cover

Schema audit

What is marked up, what is broken and what is missing.

JSON-LD implementation

Clean, valid markup added to every template.

Rich results

Stars, prices, breadcrumbs and video in the search results.

Entities & knowledge graph

Organization, people and products connected by @id.

Schema for AI search

Structured facts that LLMs and AI Overviews can pick up.

Validation & monitoring

Checked in Search Console and kept free of errors.

Why it matters

Make your content machine-readable

Why structured data?

Search engines and AI systems read your pages, but they don't always understand them. Structured data tells them explicitly what a page is about — a product with a price, an article with an author, a business with its logo and profiles.

Correct markup makes pages eligible for rich results and helps your brand appear as a clear entity — in Google and in AI answers.

The benefits

Rich results stand out in the search results and usually earn more clicks than plain blue links.

Clean, connected markup strengthens your entity in the knowledge graph and makes your facts easier for AI systems to pick up and cite.

State of play

What schema markup still does in 2026

Google keeps changing which rich results it shows: FAQ snippets were retired in May 2026, HowTo snippets back in 2023. So I focus on markup that still pays off — plus the entity layer that AI search relies on.

✓ Breadcrumbs, products, reviews and videos still earn rich results
✓ Organization and Person markup build your entity (name, logo, sameAs)
✓ One connected @graph instead of loose snippets
✓ No markup for hidden content — it has to match the page
From start to finish

How the implementation works

01

Audit

Existing markup checked for errors and gaps.

02

Plan

Schema types mapped to every page type.

03

Implement

JSON-LD added to your templates.

04

Monitor

Search Console and rich result checks.

What you get

Structured data done right

No plugin defaults, no copy-paste snippets — markup that matches your content, is connected across the site and stays valid as your site grows.

✓Schema audit with prioritized fixes
✓Schema plan for every page type
✓JSON-LD implementation or developer-ready specs
✓Entity setup: Organization, Person, sameAs
✓Validation and monitoring in Search Console

Want rich results and AI visibility?

Let's get your structured data in shape.

Book a free consultation →