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Measure your SEO — GDPR-compliant

I set up Google Tag Manager with consent mode so your SEO becomes measurable and stays legal: a cookie banner visitors understand, tags that respect every choice, and GA4 data you can trust.

Book a free consultation See what is included

Consent Mode v2

Set up and validated

0 cookies

Before consent is given

From consent to clean SEO data

Tags fired

Blocked w/o consent

Cookies before consent

Tracking without legal risk

What the setup covers

GTM setup & container structure

Container, folders and naming your team can maintain.

Consent mode v2 & cookie banner

CMP integrated, Google signals set correctly — no cookies before consent.

SEO event tracking

Scroll depth, clicks, forms and downloads — the events that show SEO impact.

GA4 integration

Events become clean GA4 reports and conversions.

Performance-friendly loading

Tags fire without hurting Core Web Vitals.

Debugging & QA

Preview mode, duplicate tags removed, consent states tested.

Why it matters

Measurable and legal — not either/or

Why GTM with consent mode?

Without clean tracking you only see sessions — not whether SEO visitors scroll, click or convert. And tracking without consent risks fines and warning letters, especially in Germany.

GTM with consent mode does both: every tag waits for the visitor's choice, and new events go live in minutes instead of waiting for the next dev sprint.

The benefits

You see which pages and keywords drive real leads — with data you can show your lawyer as confidently as your management.

Consent mode also models conversions Google loses to declined consent, so your numbers stay comparable over time.

GDPR by design

No cookies before consent

Most GTM containers grow wild: duplicate tags, orphaned triggers and pixels that fire before the banner is answered. I keep the container as tidy as the website — and every tag waits for its consent signal.

✓ Consent mode v2 with granted/denied signals for every tag

✓ Cookie banner (CMP) integrated — e.g. Cookiebot, Usercentrics or Consentmanager

✓ Every event defined once in the dataLayer

✓ Old and duplicate tags paused or removed

✓ Versioning: every change documented and reversible

From start to finish

How the setup works

Audit the setup

Existing tags, consent signals and GA4 checked.

Plan measurement

KPIs, events and consent categories defined.

Implement & test

Tags built, previewed, consent states validated.

Hand over & monitor

Documentation, training and clean data.

What you get

Data you can make decisions on

Whether you start from zero or untangle a grown container — you get tracking that shows what SEO contributes, in numbers both your management and your data protection officer accept.

✓Audit of the existing GTM container, consent setup and GA4 property

✓Measurement plan: events, conversions, consent categories and naming

✓Consent mode v2 and cookie banner integration

✓Implemented and tested tags, triggers and variables

✓Documentation and handover for your team

Flying blind on SEO — or tracking at risk?

Let's make your data clean and compliant.

Book a free consultation