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Home / Services / SEO Migration & Relaunch

Relaunch your website without losing rankings

New design, new CMS or a new domain — I plan and check every step of your website migration, so your traffic and rankings move with you.

Book a free consultation →See what is included
301
For every old URL
Before & after
Benchmarked and monitored
Redirect map
OLD SITENEW SITE301301301301301301/services.php/about-us.html/team.html/blog/post?id=12/products/item-7404/contact.html/services//about//blog/seo-guide//shop/item-7//contact/
6
Old URLs
6
Redirects (301)
0
404 errors
Safe from start to launch

What an SEO migration covers

URL inventory & benchmark

Every page, backlink and ranking recorded before anything changes.

Redirect mapping

Old URLs matched 1:1 to their new home with 301 redirects.

Staging review

Technical SEO checked on the new site before it goes live.

Domain & CMS changes

Domain moves and CMS switches like Shopify or WordPress, handled safely.

Launch-day checks

Redirects, robots.txt, sitemaps and tracking verified live.

Post-launch monitoring

Rankings, traffic and errors watched until everything settles.

Why it matters

Relaunches are where rankings get lost

Why plan the SEO of a relaunch?

A new website changes URLs, templates and content — often all at once. Without redirects, old URLs turn into 404s, backlinks lose their value and Google has to re-evaluate the whole site. Traffic drops of 30% or more are not unusual.

With a clean migration plan, everything that ranks today is carried over deliberately instead of being left to chance.

The benefits

You keep the traffic and rankings you have built up, protect the value of your backlinks and avoid weeks of recovery after go-live.

A relaunch is also the best moment to fix old problems — duplicate content, slow templates, messy URL structures — so the new site starts stronger than the old one ended.

Relaunch checklist

The SEO relaunch checklist

The essentials I go through for every website migration — whether it is a redesign, a switch to a new CMS or a domain change.

✓ Crawl and benchmark the old site: URLs, rankings, backlinks
✓ Map every old URL to its new counterpart with a 301
✓ Keep the titles, content and internal links that rank
✓ Check staging: noindex, canonicals, hreflang, structured data
✓ Launch: redirects, robots.txt, sitemap, Search Console
✓ Monitor rankings, traffic and 404s for weeks after go-live
From start to finish

How the migration works

01

Inventory

Every URL, ranking and backlink recorded.

02

Map

Redirects and content matched 1:1.

03

Test

The new site checked on staging.

04

Launch & monitor

Live checks and close monitoring.

What you get

A relaunch without the ranking drop

Whether you work with an agency, a developer or an in-house team — I take care of the SEO side of the migration and make sure nothing that ranks today is lost along the way.

✓Complete URL inventory and ranking benchmark
✓Redirect map for every old URL
✓Staging SEO review with a prioritized fix list
✓Launch-day checklist, executed together
✓Post-launch monitoring and quick fixes

Planning a relaunch or migration?

Let's make sure your rankings come along.

Book a free consultation →